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NEC Corporation of America (NEC), a leading technology integrator of advanced IT and communications solutions, today announced that it will feature its integrated point of sale solution as well as innovative, biometric-enabled retail solutions during the National Retail Federation conference, Jan. 11-14, 2015, at Jacob K. Javits Convention Center in New York. Visit NEC in Booth #3653 during the NRF15 EXPO Jan. 11-13.
NEC will debut its retail Stanchion® 3.0 solution, which integrates hardware, software and services to enable store managers and staff greater access to data, improved communications and increased productivity within their store environments. The scalable and customizable solution helps retail employees collect real-time data and make ordering, forecasting and operational decisions more streamlined and quickly from the store floor. This type of approach can help retailers deliver a better customer experience to today's increasingly tech-savvy consumers and react to market changes at enterprise and hyper-local levels.
New retail-focused solutions featured during NRF
In its booth, NEC will be showing, for the first time in the U.S., its NEC TWINPOS G5 point-of-sale (POS) solution, the latest in all-in-one compact POS terminals. The G5 features a high-resolution display, a dual-core processor and a reputation for easy repairs.
NEC Enterprise Biometrics will demonstrate in-store audience measurement tools, as well as its NeoFace® Watch system, which uses propriety face recognition technology to identify individuals such as VIP shoppers or known offenders for loss prevention. NEC will demonstrate how these technologies work together to give retailers the ability to provide better service to their customers.
Finally, NEC has collaborated with Microsoft Corp. on an exciting new retail signage solution that combines NEC face recognition technology with Microsoft's Kinect camera system to create a next-generation shopping experience. The solution serves up digital retail signage based upon an individual's age and gender, and archives in-store demographic and engagement data in the cloud for later analysis by the retailer. This solution, the first of several projects for retail markets, will be demonstrated in Microsoft's booth # 2803 during the NRF event.
"This new solution from NEC will help retailers compete in the current retail landscape by turning insight into action, and Microsoft is happy to be a part of that," said Marty Ramos, director of Strategy and Innovation of Microsoft. "It is more important than ever for retailers to know their demographics and engage with customers in new ways, and this technology, enhanced by the Kinect camera system, makes that possible."
Showcasing NEC Display technologies
NEC Display Solutions of America is showing a selection of its display technologies that help retailers strengthen connections with customers, bolster brands and offer flexibility to the people installing and managing the solutions.
Its 84-inch MultiSync® X841UHD display is an ultra-high-definition model delivering stellar picture clarity at four times the resolution of full HD. It also is one of the first in the industry to deliver UHD at 60Hz, giving retailers lightning-fast content and more content options. In addition, the 50-inch MultiSync® E505 display features a built-in media player that supports audio, video and still images, giving retailers an affordable entry-level digital screen.
NEC Display's 46-inch MultiSync® V463 display with touch-overlay and 23-inch MultiSync® E232WMT multi-touch, LED-backlit display give retailers interactive digital screens that can help stores build stronger relationships with customers.
The Open Pluggable Specification (OPS) option slot, found on many NEC Display models, will also be featured. The OPS is a slot for single board computers, tuners, HDBaseT and other internal cards, negating the need for external equipment, simplifying installations, and reducing potential points of failure.
