1,000 screens in 500 buses across Sao Paulo inform and entertain millions of mass transit users.
Prominent Brazilian digital signage transit network, Nemooh Servicos de Mídia LTDA, has deployed its first 1,000 screens in 500 buses with BroadSign International LLC's digital signage software platform. Expansion plans involve attaining 4,000 screens in 2,000 buses by the end of 2015. The vandal-proof, 22" LED displays in Nemooh Mídia buses are viewed by 11.3 million people in Sao Paulo per month, playing real-time news, entertainment, sports and health tips spaced between the likes of bank, telecom and government ads. A typical content loop is 60 minutes of 15 second slots- a format suited to commuters who watch the screens on lengthy daily commutes. "Having worked in digital media for over 15 years, I can say that Nemooh Mídia brings the most advanced technology to Sao Paulo's buses," said Luciano Ramo, Executive Director at Nemooh Mídia. He continued, "operating on ad-based revenue, BroadSign allows us to present advertisers with proof of play reports instead of memory card solutions, and provides our network with proven strength, reliability and stability. Nemooh Mídia aspires to be the biggest digital signage network in Brazilian buses and views BroadSign as a safe bet given its many other enterprise-level customers." "This deployment is the result of a partnership that began in 2007 upon realizing that BroadSign and Nemooh Mídia shared a vision of digital out-of-home's potential in Brazil," said Skip Beloff, Vice President of Sales at BroadSign. "Years later, our shared success is recognized by Nemooh Mídia's 23% and growing market share, along with a strong presence of BroadSign customers across the country."
www.broadsign.com
