The US$ 20 billion industry has already made a big impression on the landscape in Dubai and the UAE. With Expo 2020 coming up, it will be giving the market a further push.
SGI Dubai 2019 show, the biggest and most comprehensive exhibition catering not only to the signage and textile printing markets in the region and beyond, welcomes several exhibitors displaying digital signage offerings at SGI 2019.
The global digital signage market is expected to touch $20.03 billion by 2020; according to a new study by Grand View Research Inc. While in the past weather and high temperatures were a big stumbling block for the industry as it had preferred static signage in busy Sheikh Zayed road and other parts of the country. However, the brands have a great platform to engage their target audience with the advent of latest technology and high quality of heat withstanding digital signage panels.
Digital signage by now provides exceptionally clear picture quality, even in environments which are extremely bright, while increasing durability even in harsh weather conditions such as exposure to heat, dust and water. SGI Dubai, one of the largest industry and exhibition for the sign, graphic and imaging industries has a dedicated pavilion for the digital signage industry players. It is well adept to display content in high contrast light environments and open-air avenues which also comprises of banking and retail stores, transportation facilities, restaurants, convention centers and sports arenas. Many adopt green energy methods to minimize the power consumption as few of them also are well placed with advanced connectivity technology that helps efficient and easy display management in remote locations.
Digital signage has easy-to-integrate content management that features state-of-the-art technology solutions for easy responsive and real time business message distribution. It is advantageous in several ways to deploy digital signage over static displays. The digital signage technology in its true sense has and will change further the retail landscape of Dubai.
Advantages of digital signage are multi-fold. The capacity to change promotions immediately for different customers or various products is quick as it offers instant results. It also becomes an additional advantage to sell advertising space on the signage that would help retailers generate extra income. Thus with the latest technology in this segment, digital signage, has revamped the game of marketing, ensuring that enterprises can deliver information to their employees and customers more efficiently helping the retail sector to flourish.
Signage layouts that are customized have evoked a strong market response which fosters an immersive viewing experience and in light of the upcoming Expo 2020 will even be more commonplace than before.
SGI Dubai 201 will take place from January 13 – 15, 2019 at the World Trade Center in Dubai (UAE).
Until SGI Dubai 2019 starts, printers, exhibitors, visitors can keep themselves abreast of new developments, trends, news and all that refers to signage and print by visiting the SGI Resource Center at www.signageresource.com
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