SGOCO Group, Ltd. (Nasdaq: SGOC) ("SGOCO" or the "Company"), a company focused on product design, distribution and brand development in the display market, today announced the launch of a new flat screen display unit to target high-end markets, along with two upgraded versions of its Parts-In-One PC ("PIO").
The new flat screen display unit conforms to SGOCO's new display design features, emphasizing a stylish, slim appearance while remaining lightweight and affordable for high-end consumers. The 21.5 inch model, framed with precious metals, comes in white, silver or gold.
PIO is a touch-screen, user-friendly PC that is built in to a flat screen monitor. The design is excellent for consumers who wish to enjoy the flexibility to configure and build their own PC system in the same vein as a traditional PC. SGOCO is set to launch two new versions of their PIO in May 2014, and the new version features 27 and 32 inch models. Both models feature a high resolution LED display, support 1080 progressive scanning, a pre-1.3 megapixel camera, high fidelity stereo and surround sound performance, and a high compatibility motherboard that can accommodate Micro ATX and Mini ITX, among others.
Since the soft launch of their All-In-One PC ("AIO") and PIO in June last year, the sleek design of their AIO and PIO has attracted a whole new market for SGOCO's products, and quickly became key drivers for revenue growth and margin expansion in the second half of the year. These new versions of PIO will target China's internet cafes, which number over 100,000, and will be distributed through SGOCO's robust distribution channel to thousands of large-scale computer centers for end-users who prefer to assemble their own PC.
Mr. David Xu, President and CEO of SGOCO commented on the launch. "We are particularly excited about these new launches as they add to our growing line of high-margin, high-value and application specific products. SGOCO is committed to executing its growth strategies to diversify its business from traditional panel-displays to smart value-added display solutions. These product launches are a testament to our determination to succeed in this goal."
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