Integration Creates Most Comprehensive Fan Engagement Platform and Delivers Real-Time, Actionable Data to Brands
Today at EventTech, TigerLogic Corporation (Nasdaq: TIGR) announced an exclusive partnership between its flagship product Postano, a leading social visualization platform for events, sports, fashion and retail, and FISH Technologies, the leading provider of registration and interactive technologies for live events.
The partnership creates a first-of-its-kind solution for fan and brand experiences for events, arenas and in-store retail. The integration enables brands to dramatically improve event experiences for fans by seamlessly connecting registration, badging, social sharing, and social visualization. The FISH Platform is tech agnostic leveraging any identifying technology, including NFC, RFID, QR, and BLE (Bluetooth Low Energy) to enable fans the ability to engage with sponsor activations, collect content, share their experiences through social media, and contribute these shares to social networks and social displays throughout the event and on brand websites. This partnership also delivers better insights to brands with real-time data feedback and visualization to optimize and improve the event experience, including post-event ROI reporting and engagement.
"This is a game-changing partnership for event marketers to better engage with their customers before, during and after an event," said Brad Timchuk, CEO at TigerLogic. "As fans demand richer and more interactive experiences with the brands they love, they want to have seamless integration between registration, interaction, and social sharing. Combining Postano's breakthrough social visualization platform with FISH Technologies' immersive registration and interaction platform is the natural evolution in delivering the next generation of fan engagement experiences for events, arenas, conferences, and in-store retail. Additionally, both platforms offer innovative sponsorship opportunities for brands that help them convert events and spaces into even greater revenue opportunities."
FISH Technologies is the leading provider of fan engagement platforms for live events, allowing event organizers to control the collection and sharing of fan data. "The FISH platform is essentially the 'Live Event Operating System'," says FISH CEO Michael Gilvar, "empowering event organizers to collect consumer data, while simultaneously creating a frictionless environment for fans to easily engage brand activations, collect content, enter sweepstakes, and share experiences through social media. This partnership allows FISH to provide a social visualization platform clients leverage as a conduit to drive fan interaction, organic amplification of brand messages, and new revenue streams."
The Postano Platform transforms how fans use social at events and in-venue by dramatically transforming their social posts to look "on brand" and projecting them on a variety of formats including stadium screens, social towers, retail displays, booth displays, broadcast TV, social walls, websites, mobile apps, and more. Postano visualizations feature curated contributions from fans posting to a variety of social networks driving best of galleries, contests, social voting, photo mosaics, and many more interactive formats.
"By combining the innovative technologies of Postano and FISH, event marketers now have unprecedented engagement options that will transform the live event experience and provide increased visibility into engagements between fans and the brands they love," said Gilvar. "Together, Postano and FISH Technologies provide an integrated and interactive fan experience that will delight fans, build brands, and drive the actionable data the industry is so hungry for."
