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New Technologies That Are Enhancing the Retail Experience

Technology enhances the way we connect and communicate with the people in our lives, helps boost our productivity, keeps us better entertained and brings an elevated ease and convenience to everyday living. So it's not surprising that the latest technologies have found their way into retail environments in an attempt to meet shoppers increased expectations for service and low price, as well as to keep up with skyrocketing competition. Read on for this next revolution in retail that puts a new spin on the age-old idea of going out shopping.

How to Leverage Storytelling to Create Powerful Patient Communications

Storytelling is an ancient art form that can instantly call to mind an intriguing cast of characters who draw us into their world through triumph or despair, and take us on a wonderful journey of discovery. So it's no wonder that storytelling is making a huge comeback in the business world today, particularly in the growing area of medicine and patient communications. Medical professionals looking to deliver the best possible patient experience, which in turn impacts loyalty and the bottom line, will glean some interesting insight from the following, time-tested tips.

L'Oreal Paris Brings Beauty Underground, Introducing First-Ever Intelligent Shopping Experience in the New York City Subway

New Yorkers are about to stop in their tracks. Riding the subway just got more beautiful thanks to L'Oreal Paris. The leading global beauty brand is making history by unveiling the first-ever, intelligent vending experience in the New York City Subway system. Launching Monday, November 4, 2013, the breakthrough L'Oreal Paris Intelligent Color Experience works as a three-step process. It first detects the colors in a woman's outfit and picks out the most prominent and related color palettes, then recommends L'Oreal Paris products to match and lastly allows women to quickly and easily purchase those products on the spot.

Reflect to Showcase In-Store Digital Media Solutions For Consumer Brands and Retailers At Shopper Marketing Expo 2013

Reflect, the premier digital technologies provider for creating seamless in-store customer experiences, will be exhibiting at this year's Shopper Marketing Expo in Chicago to showcase the latest in-store digital signage and interactive applications technologies for consumer brands and retailers.

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