Displays with magnetic frames or fluorescent carpets: For those looking for ways to pep up the point of sale with new projects, products and ideas, the viscom world of inspiration is the place to go. It is the fourth time that this special exhibition, which is not only a crowd puller but also a source of innovation and inspiration at the same time, will be part of the International Trade Fair for Visual Communication. From Wednesday, 4 November to Friday, 6 November 2015, the Düsseldorf Exhibition Centre offers companies with creative ideas the opportunity to present their activities and products to a broad specialist audience.
The viscom world of inspiration comprises four segments for presenting innovations and trends for the point of sale and from the world of packaging, novelties from printing and finishing and material highlights. It directly targets the end customer, i.e. brand manufacturers and distributors, and decision-makers from the industrial sector, but also agencies, creative specialists and designers who come here to learn about materials, design, technology and possible applications. Among those who already booked their stand is DURABLE Hunke & Jochheim who will present a display with magnetic frame. Canon and IDL Crack Europe are already part of theFluoreszierende Drucke von PhotoFabrics special exhibition as well. "For us, the viscom world of inspiration is the perfect platform because we want to make an international audience aware of our innovation and hope to meet distribution partners and direct customers here, " says Peter Sapper, Managing Director of PhotoFabrics, who can also be found at the world of inspiration. "Among other things, we will present a true world novelty: fluorescent print to apply photo-realistic images on carpets. That's possible thanks to state-of-the-art digital printing technology. With 540 ink jets and 76 dpi dissolution, fluorescent inks are printed directly onto the carpet and made visible with black light. The unique 76 dpi large-scale industrial inkjet printer – only three of those machines have ever been sold worldwide – opens up entirely new fields of application in the visual segment thanks to these print options."
Latest technologies and materials
In the technology & material segment, manufacturers of packaging machines as well as materials producers offering paper, cardboard, inks and finishes have the opportunity to present their innovations and packaging trends, innovative materials, processing methods or finishing technologies in the freely accessible materials walls. The focus here is on creative approaches that provide the basis of new, sometimes individualised product solutions.
Inspiration for design and development
The topic of the design & development segment is the form and design of displays and packaging. Designers, engineers, creative staff, agencies and media designers working in the packaging, display, branding, industrial, graphics or advertising fields will find the ideal platform for presentation here. This is where they can showcase their brand and product solutions for sales promotion and perfect brand presentation. The world of inspiration also offers them the best networking possibilities for an exchange of technological expertise, technical know-how and creativity. The additional venue designer's treff provides the possibility for independent designers to present themselves and their products to new potential customers.
Product highlights and their applications
In the products & applications segment, providers of printing services, packaging manufacturers and print finishing specialists have the opportunity to demonstrate their capabilities. This is where customers from the PoS segment come to look for highlights from the areas of packaging, finishing, display, party decorations, safety and labelling options or for printing services, such as job printing for brochures, cards or business reports. The nominees and winners of the printing & media awards, i.e. the PrintStars, as well as of the Pro Carton Award will also be presented here.
Unlimited shop and object design
For the perfect equipment and design of the point of sale, exhibitors in the instore & object design segment can showcase state-of-the-art digital print technology, inks and substrates. The focus here is on the best practices to be presented in a real setting. This allows giving trade visitors an immediate impression of the best way to design and install merchandise carriers, display and fitting systems in the shop to catch customers' attention.