Roland DG will exhibit at EuroShop, the world's largest trade fair for retail investment needs, from February 16 to 20, 2020 at booth E58 in hall 3 in Düsseldorf. On display will be innovative solutions for product personalization both in retail and online that will fundamentally change the shopping experience. From representatives of leading global brands to ambitious self-employed people: Thousands of retail professionals visit EuroShop to learn about the latest trends, meet with opinion leaders and discover new solutions for the rapidly changing retail landscape.
Customer-oriented solutions for product personalization by Roland DG
Product personalization continues to be an important trend in global retail, as many consumers are willing to pay extra for personalized and unique products. With Roland DG's technology, retailers can quickly and easily offer customer-oriented personalization solutions for their in-store product range and integrate them into their online platforms to create a unique interactive shopping experience. This complete solution consisting of hardware, software, ink, consulting and customer service from Roland can be adapted to the respective brands, product ranges and market segments of the retailers. An incredibly wide range of goods can be personalized: Apparel, accessories, shopping bags, jewelry, posters, stickers, smartphone sleeves, stationery, gifts, consumer electronics and much more.
This diversity makes Roland DG's solutions ideal for promotional campaigns of brands as well as retailers and mail order companies. They can add value to retailers' existing product lines and differentiate them from the competition to increase their market penetration and ultimately increase profits.
Intuitive operation and easy integration in in-store and online environments
At Roland DG's booth at EuroShop, the team will show how the intuitive cotodesign software opens up the possibilities of personalization to consumers. In this context, an easy-to-use user interface on tablets is used in retail stores. It also allows users to upload their own photos and graphics from mobile devices they have brought with them, which are then immediately added to the selected product.
cotodesign enables an automated printing process on various compact Roland devices that require only a short training and minimal experience of the operators, while ensuring perfect printing results at all times.
Roland will also present a multi-channel solution for the personalization workflow, which enables retailers to expand their presence on online platforms using various distribution models, thus helping them to achieve their diverse commercial goals.
Accessible and creative product personalization
Paul Willems, Head of Business Development and Product Management at Roland DG EMEA, says: "We are very excited to be back at EuroShop in 2020 to present our latest solutions that are specifically designed to personalize in-store and online products and make retail accessible, creative and profitable. The combination of Roland's coto personalization software with Roland output devices is a proven end-to-end solution that is used by leading brands and retailers of all sizes around the world".
In addition, Tat Tran, Business Development Manager at Roland DG Central Europe, will give a presentation on the Retail Marketing Stage at the POPAI Village on Monday, February 17 at 14:30. On the topic "Expanding the product personalization experience from in-store to multi-channel", Tat Tran will explain to the attending audience how retailers can use Roland systems to benefit from the fascinating business variety of on-demand product personalization as part of a multi-channel strategy.
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