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D3 in 3D

Making of the Dubai Design District hoarding

D3 is a creative collective where local designers neighbour global brands. A gateway for regional ideas to access the world. A conduit for international companies to discover new Middle Eastern talent.
Print Works was commissioned to execute their first piece of art; the hoarding surrounding the project.
The concept and photography were done by the famous photographer Roger Moukarzel.
A banner size of 200X20 m (4,000 sqm!) was printed and installed in four days. Then, 1,040 boxes, each 1,2X1,2 m of different depth were installed on the hoarding to create that real 3D look.


www.printw.com

 
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