Agreement Adds Real-Time and Dynamic Targeting to Mobile Platforms
Digital First Media today announced a partnership with Rumble's smart mobile publishing platform that will allow Digital First Media to upgrade the Company's mobile technology and launch real-time and dynamic targeting capabilities.
"Media companies have witnessed a seismic shift in readership as audiences transition to mobile. Rumble's truly integrated and flexible platform allows content team and advertisers to deliver news and information in real-time," said John Paton, Chief Executive Officer for Digital First Media. "Rumble isn't just a platform or a technology. Rumble is a team -- a partner -- dedicated to growing audience, driving revenue, monetizing content and providing media partners with a genuine competitive edge."
The Digital First Media partnership includes a relaunch of Digital First Media's mobile apps -- phone and tablet -- to include the management of the company's national network of apps from a single location for complete control of user interface, faster distribution of content across multiple apps and innovative monetization opportunities through Rumble's partner network.
"From the very beginning, Rumble was about transforming mobile development through a centralized, adaptive and agnostic platform. To have DFM as a premier partner in this is an honor and further validates the power of our technology to help publishers control and lead in mobile," said Al Azoulay, Rumble's Founder and CEO.
In addition to the relaunch of Digital First Media's mobile apps, the partnership includes the creation of an Innovation Lab to introduce cutting edge features to DFM's users. The first of which is real-time user experience targeting capabilities across mobile devices.
