Global Packaging Leader Also Sweeps Household Chemical & Automotive Category with Gold, Silver and Bronze Awards at April 10 Ceremony in Fort Lauderdale
Berlin Packaging, a leading full-service supplier of plastic, glass, and metal containers and closures, announced today that its packaging solutions had a strong showing at the 2014 NACD (National Association of Container Distributors) Packaging Awards ceremony. The company's seven awards—three Gold, two Silver and two Bronze—were among the highest number won by any supplier.
"Once again, the Berlin Packaging team demonstrated the creativity and problem-solving acumen that place us at the forefront of the industry," said Andrew T. Berlin, Chairman and CEO of Berlin Packaging. "We are delighted to be recognized for our efforts by the NACD committee. But we're even more proud of how our packaging helps our customers succeed in the marketplace. We aim to boost the bottom lines of our customers, and packaging innovation is one of many ways we go about achieving this goal."
The NACD Packaging Awards is a national competition recognizing compelling packaging released during the previous year. In addition to rivaling its company-record three Gold awards from last year, Berlin Packaging also swept the Household Chemical & Automotive category, winning Gold, Silver and Bronze, and took both Gold and Silver in the Food category. Specific results included:
E6000 Spray Adhesive (Gold, General Industrial) changed the expectations for spray adhesives used for craft and home improvement products. Berlin created an hourglass-shaped PET container appropriate for customer Eclectic's pioneering solvent-free adhesive. The product, which met Eclectic's request for a "female-friendly" bottle well suited for smaller hands, also earned a Gold Packaging Design Award from the North American Retail Hardware Association.
Libman Freedom Floor Cleaner (Gold, Household Chemical & Automotive) delivers both innovation and convenience to busy consumers through a translucent measuring bowl atop the bottle. Eliminating the manual pumping that conventional pump bottles require, users simply squeeze the liquid cleaner into the dosing bowl. Once the chamber is full, the consumer flips the cap open and pours the correct amount of cleaner into Libman's FREEDOM mop, where it is diluted with water.
Morton Sea Salt (Gold, Food), in a first for grocery-store salt and pepper grinders, is designed to sit on the dinner table like upscale giftware with no conspicuous brand label. The package features a custom white or black snap-on overcap with a non-removable grinder beneath. Embossed with the Morton name and logo, the overcap is designed to maintain the sleek silhouette of the product.
Glutino Instant Pancake Mix (Silver, Food) is a custom package accommodating Glutino's gluten-free, single-use, just-add-water-to-the-bottle pancake mix. The package was engineered to let the batter flow freely when the mix is combined with water. The result is an easy pour, no waste or mess package with none of the clogging that plagues Glutino's competitors.
Polaris 2 Cycle Engine Oil (Silver, Household Chemical & Automotive) mirrors Polaris' snowmobiles and ATVs, which look like they're in perpetual motion. The angular silhouette, extensive geometric surface detailing, and footed structure suggest a vehicle undercarriage. An extra-large handle grip, stippled inside to provide traction, allows consumers to pour the product while wearing a mitten or glove.
LemiShine Rinse (Bronze, Household Chemical & Automotive) not only makes a bold premium statement on the shelf, but it also allows direct-squeeze dispensing. The unusual tapered oval silhouette with broad shoulder and narrow base lets this dishwasher detergent additive stand out in its category, while the snap-top closure includes a silicone valve that prevents leaking when the bottle is turned upside down for dispensing.
OFF! Pet Insect Repellents (Bronze, Pet & Vet; also honored for Best Use of Stock), SC Johnson's first line of Off! insect repellents for pets, were creatively configured to achieve a family look familiar to users of the brand's made-for-human products. Emulating the clean lines of other Off! products, each package utilizes custom canary-yellow PET or full-body shrink sleeve for uniformity, while pressure-sensitive labels highlight key product features such as the lack of harsh chemicals.
The 2014 NACD Packaging Awards were held April 10, 2014, in Fort Lauderdale, Florida.