Sustainable actions to conserve resources are becoming increasingly important. Many companies are realigning their processes to focus on environmental and climate protection in order to assume ecological and social responsibility. In cooperation with ClimatePartner, packaging manufacturer Thimm is helping its customers offset their CO2e emissions and produce climate-neutral packaging and displays. The fashion label Madeleine, a supplier of high-quality women's fashion, also relies on such packaging from Thimm.
Thimm develops optimised and environmentally-friendly packaging solutions in terms of resources and material consumption. “However, the production and delivery of packaging and displays still generates unavoidable CO2e emissions,” says Michael Weber, Head of Corporate Strategy + Marketing at Thimm Group, describing the current status. “We test every CO2e source and we are continuing to expand our technical expertise in these areas.” In order to still produce climate-neutral packaging, THIMM is working with ClimatePartner to provide offsets for unavoidable CO2e emissions and therefore climate-neutral packaging to its customers. “Climate neutrality still does not mean zero emissions – even if this must be the goal in the long term. It means that the packaging has no negative impact on the climate. To do this, we calculate the CO2e emissions generated during the production and delivery of our packaging. These emissions can be offset by investing in climate protection projects certified according to the international standard,” Weber explains. These climate protection projects by ClimatePartner are global projects that contribute to CO2 offsetting, such as afforestation or renewable energy projects.
“Retailers can demonstrate their own sustainable and environmentally-aware actions through sustainable and climate-neutral packaging which in turn reinforces customer loyalty. Environmentally-aware end-users consciously appreciate sustainable packaging and associate this positively with the brand,” sums up Weber. One example of this is the fashion label Madeleine for whom sustainability and environmental and climate protection are important issues. This is not only reflected in the fashion company's collections but also in the fact that it relies on Thimm’s optimised and climate-neutral offset packaging portfolio for shipping. Thimm produces the packaging in F-flute and in six different sizes. “F-flute has similar properties to solid board yet uses much less material to provide the same stability,” explains Weber. The packaging is shipped flat-pack. Due to the low material thickness of F-flute and the optimisation for seamless pallet shipments, fewer HGVs are required which also saves emissions in the logistics sector. The use of brown paper visually highlights the sustainability aspect. The shipping boxes, which can be assembled instantly with a six-point adhesive, are printed using a flexo-high quality postprint (HQPP) in white. The retailer’s logo, packaging labels along with the reference to climate-neutral packaging by ClimatePartner and a QR code are printed on the packaging. These enable the end-user to obtain transparent information about the climate project supported.
www.thimm.de
