Fibre-based consumer packaging leader Graphic Packaging International (‘Graphic Packaging’) has announced the launch of an innovation in plastic replacement for food packaging, in partnership with leading UK-based food producer Cranswick PLC.
The pack, in-store now in UK retailer Tesco, sees Cranswick move a range of its cooked meats from plastic into trays produced from PaperLite™, a thermoformable packaging material which contains 90 percent renewable plant-based fibre.
The PaperLite 200/23 HB material used in the Cranswick range is classed as recyclable in many countries and is confirmed as recyclable according to PTS (PTS-RH 021:2012 Cat II). In addition, it has been assessed by the On-Pack Recycling Label (OPRL) scheme and can be labelled ‘recycle’ in the UK.
The high percentage of fibre in PaperLite 200/23 HB reduces the carbon footprint by 85 percent compared to a plastic tray*, further enhancing the sustainability of the pack.
The high fibre content is achieved without compromising barrier performance, offering product protection and shelf-life comparable to traditional plastic trays. PaperLite is therefore ideal for chilled foods, helping brand owners and retailers meet their plastic reduction targets while offering an effective, attractive pack.
www.grpahicpkg.com
