Last updateSat, 26 Sep 2020 7pm

EFI's Web2Print Brings the Full Power of E-commerce to Clarkeprint

Full marketing and campaign management augments print services

Innovative and forward-thinking printing company Clarkeprint has added to its technology-driven business with the installation of EFI™ OPS (Online Print Solutions). This investment will be key to helping the Birmingham based company to grow and optimise its e-commerce solutions to new and existing customers, streamlining interaction, and incorporating storefronts, advanced cross-media campaigns, customised online design and full job submission.

Clarkeprint has more than eight years of experience in e-commerce and is now able to augment its print capabilities with specialised cross-media marketing designed for its customers, which includes campaign tracking. This service dovetails neatly with its high-end digital technology, so that highly targeted, interactive communication can be generated across multiple channels. Formed in 1982, the company has always based its business strategy on innovation, proving very successful when seeking alternative methods of delivering value to its clients and meeting their needs with new approaches to technology and communication.

"There are plenty of e-commerce products and web-to-print programs available on today's market, but it wasn't until EFI's OPS was recommended to us that we found what were looking for," states Rob Dalby, managing director of Clarkeprint. "Having investigated its potential thoroughly, we ascertained that it would suit our company's plans for continued expansion into managed online services. One element that really stands out is the fact that we can market through OPS, and run campaigns using its 'mini-CRM' capabilities. Unlike competitive offerings, it is three years ahead of itself, and that's vitally important to the way we plan for the future."

"This example of an enterprising company's decision to invest in OPS demonstrates the expectations and versatility required by different print businesses when the decision is made to invest in a complete e-commerce solution," adds Steffen Haaga, director of Productivity Software for EFI in EMEA. "The flexibility of EFI's web-to-print and e-commerce products is tailored to address the need for diversification and growth, and is suitable for print businesses of all sizes."



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