Last updateSun, 19 May 2024 8pm

Kyocera launches the 'TRUE BLUE TEXTILE' project to promote the new 'Wear to Save Water' fashion concept

The project is endorsed by Kunihiko Morinaga of ANREALAGE, a globally recognized Japanese apparel designer who regularly appears at Paris Fashion Week.

Japan Innovation Printing Devices Sustainability
In 2023, Kyocera Corporation released its new sustainable inkjet textile printer, "FOREARTH" *1, which reduces the water usage for textile printing to virtually zero in order to solve environmental issues, such as water pollution, in the textile and apparel industry.

The new 'TRUE BLUE TEXTILE' project based on a 'Wear to Save Water' fashion concept was launched to promote consumer awareness of environmental issues and features textile design exhibits by Anrealage and Vantan Design Institute to be held on Friday, March 22 to Sunday, March 24 to coincide with World Water Day 2024.
*1 Printing of patterns on fabrics.
'TRUE BLUE TEXTILE' promotes a new 'Wear to Save Water' fashion concept that encourages consumers to learn and think about the environmental issues in the textile and apparel industry by wearing sustainable fashion.
'TRUE BLUE TEXTILE' fabric was printed by Kyocera's FOREARTH water free concept digital inkjet printer with patterns based on the Niyodo River in Kochi Prefecture, which boasts the best water quality in Japan.
A total of five outfits were produced for the project by ANREALAGE - a company founded by Kunihiko Morinaga, who endorsed the aims of this project - and the Vantan Design Institute, which has produced numerous globally renowned designers. Through these initiatives, Kyocera is committed to tackling environmental issues affecting the textile and apparel industry.



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