A new free whitepaper published by Kongsberg Precision Cutting Systems (Kongsberg PCS) highlights the importance of balancing sustainability and creativity for businesses looking to benefit from a competitive advantage in today's challenging landscape.
The leading manufacturer of digital cutting solutions for the global packaging, signage, display and manufacturing markets has consulted with carton suppliers, display designers and manufacturing companies to develop key considerations for the future of display design and manufacturing.
"The last few years have certainly been difficult for the sign and display industry. The global pandemic wreaked havoc on the lives of people around the globe, forcing entire economies into recession and exerting a catastrophic effect on the industry," said Stuart Fox, President & CEO of Kongsberg PCS. "Even as the world gradually returns to some semblance of normality after the pandemic, there are new challenges ahead at the same time - from global logistics issues to an uncertain geopolitical situation and worldwide economic volatility.
"While the issue of sustainability was off the agenda at the height of the pandemic, with manufacturing and delivery taking precedence over the usual ideals of consumers, it is now coming back into the spotlight," he said. "But if businesses need to be creative for success, where does sustainability fit into the context of the sign and display industry?"
The whitepaper, Finding the Balance Between Creativity And Sustainability - Key Considerations for the Future of Display Design and Manufacturing, presents the informed opinions of key industry players, including Einar Ek, Director of Business Development at Re-board® Technology and Maximilian Hansen, CEO of Nordwerk Design.
"With this whitepaper, we wanted to outline opinions and explore what might lie in store for our industry in the future," explains Stuart. "We wanted to find out how our clients, partners and colleagues who have successfully weathered the turbulent last two years envisage the road ahead.
"Now, as businesses look to the future with a mixture of hope and apprehension, it is important to maintain positivity and ensure that you are both equipped to meet the current challenges and thrive in the years ahead," says Stuart. "With our exploration of how professionals in the field are looking to balance meeting the creative needs of customers with delivering sustainable solutions that consumers around the world expect, we hope to help businesses achieve this goal."
The new whitepaper, "Finding the Balance Between Creativity And Sustainability - Key Considerations for the Future of Display Design and Manufacturing" is available now.
www.kongsbergsystems,com