At Hannover Messe 2023, the e-commerce agency digital.manufaktur will present TradelinePro, a complete solution based on Shopware 6 that enables manufacturing companies to set up a professional B2B online shop in a short time. The software offers numerous functions specially tailored to the needs of industrial companies and their customers.
Procurement in the digital age: New customer expectations of industry
The digitalisation and automation of production and business processes is one of the most important current tasks for industrial companies. This also affects sales. "Classic sales via personal contact has lost importance in recent years," says Sebastian Maurer, founder and managing director of digital.manufaktur. The agency has been realising complex e-commerce applications and digitalisation projects since 2006.
According to Maurer, a clear trend is emerging in the industry: "Decision-makers in B2B purchasing expect the same convenience in the work environment that they are used to from their private shopping experiences at Amazon & Co." For industrial companies, it is therefore essential to create added value for their customers with digital services. "However, a whole range of requirements are placed on an e-commerce solution in the B2B sector that go beyond the functions of a classic B2C online shop," Maurer continues.
TradelinePro: Complete solution based on Shopware 6
With TradelinePro, digital.manufaktur is presenting a complete solution at Hannover Messe 2023 that enables manufacturing companies to set up a professional B2B online shop in a short time. "We have already implemented numerous e-commerce applications for B2B companies and know what is important. Based on our experience, we have developed a solution that can be implemented quickly, is reliable and cost-effective," says Maurer.
TradelinePro is based on Germany's leading shop system, Shopware 6, and expands it with crucial B2B functionalities. TradelinePro offers numerous online shop functions specially tailored to the needs of industrial companies and their customers. These include, among other things, complete integration into existing systems, personalised presentation of products, individual customisation of delivery, price, and payment conditions as well as a customer portal with a user-friendly ordering system. It is also possible to offer individual products without any problems.
Shopware 6 forms a stable and reliable basis for TradelinePro. "Thanks to the API interfaces, the software can be quickly and easily integrated into the existing IT landscape of any company," explains Maurer. Thus, he says, the system is ready for use within just 90 days.
www.digitalmanufaktur.com