Ricoh unveils G800SE, a rugged camera to streamline critical information workflow

Digital camera with barcode and GPS capability embeds important business information into photo files

Ricoh Americas Corporation today unveiled major improvements to its water-, dust- and shock-resistant camera, which includes an innovative barcode reading capability that helps streamline workflows across a wide range of industries.

The new Wi-Fi- and Bluetooth-enabled RICOH G800SE enables dynamic information capture in industries such as automotive, logistics, government, healthcare, emergency services and more. For example, a car dealership can scan the barcode on a new car, photograph the vehicle, and have the photograph and vehicle information flow directly to the dealership website for customers to see. This new workflow saves hours of painstaking information retrieval and organization. With a standard camera, clerks would need to manually match images to each car, introducing the possibility of error at every step.

"By embedding critical data into images, the RICOH G800SE epitomizes information mobility, the ability for employees to access just the information they need in the form they need it to make important decisions," said Matt Sakauchi, Vice President, Technology Marketing, Ricoh Americas Corporation. "This is just one way we're making customers' business information work for them in this new world of work."

The RICOH G800SE includes a host of upgrades over the previous generation of ruggedized Ricoh wireless-enabled camera, the RICOH G700SE. For example, a higher-resolution image sensor provides a new ability to capture images under low-light conditions. The RICOH G800SE also takes advantage of higher wireless transmission speeds and the more secure "enterprise" Wi-Fi increasingly seen in healthcare facilities and government agencies. It leverages the Protected Extensible Authentication Protocol (PEAP), an emerging standard in enterprise wireless security.

A flexible password lock feature enables organizations to create separate passwords for administrators and users with each one unlocking different sets of permissions. A smartphone connection enables users to remotely operate the camera via their mobile devices. Using a smartphone or tablet, they can preview, zoom, shoot and capture image data, including GPS position. The capability is ideal for surveillance applications.

Organizations can manage fleets of RICOH G800SE cameras via remote management software with the ability to upgrade firmware, adjust camera settings and update memo functions. An alternative for camera configuration is distributing SD cards with prescribed settings.

Like its predecessor, the RICOH G800SE includes a powerful memo capability that enables users to record up to 20 text or voice information fields as memos embedded in the photo file. The camera is available without wireless and GPS functions as the RICOH G800. An optional laser barcode scanning feature on the G800SE speeds reading of barcodes and enables reading in dark places.

Manufacturer's retail price is $725 for the RICOH G800 and $960 for the RICOH G800SE.
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