Episode 1 on 24 May, 10:00 - 10:55 a.m.: Successfully Sustainable - Sustainably Successful: Sustainability as a Competitive Advantage
Sustainability is becoming increasingly important for many consumers in their purchasing decisions. What can manufacturers and retailers do to be successfully sustainable? And how can sustainability contribute to their business success in the long run? Answers to these questions are provided by the first episode of the new Digital Academy of consumer goods fairs under the umbrella of Messe Frankfurt. The new series of events, which is offered online in German and English, gathers expert knowledge, inspiring food for thought and practical advice with exciting impulse lectures every two months throughout the year. Participation in the 55-minute events is free of charge. Registration under consumergoods.digital.messefrankfurt.com
The joint Digital Academy of the consumer goods fairs Ambiente, Christmasworld and Creativeworld is designed as a knowledge pool and source of inspiration for manufacturers and the trade. Top international speakers and designers share expert knowledge and practical experience on important meta-topics such as sustainability, design and the future of retail. Participants may expect suggestions and background knowledge about specific themes as well as possible solutions and ideas that can be implemented.
Under the headline Sustainability as a Success Factor: 360-Degree Strategies for Design, Production, Sales, and Recycling, futurologist Prof. Dr. Anabel Ternès von Hattburg explores the question of how companies can successfully move forward with sustainability. She highlights practical aspects and shows how companies can position themselves in a convincingly sustainable way and thus be economically successful in the long term. The futurologist is Managing Director of the SRH Institute for Sustainability Management. With the help of inspiring examples, she outlines suggestions and shows possible solutions. Afterwards, the focus will be on brands and sustainability: Is this important to customers at all? Speaker Cornelia Kunze, Managing Director of the international communications consultancy i-sekai, will draw on findings on consumer behaviour from around the world. In the lecture entitled Flourish or Flounder: How Purpose and Sustainability Put Consumer Brands Centre Stage, she outlines how brands can credibly bring sustainability to life and communicate it convincingly.
With the new Digital Academy, the three consumer goods fairs gather regular target group-specific online events for exhibitors and visitors on meta-topics such as sustainability or the future of trade on the Digital Extension of the fairs as a joint platform on the web. The platform offers users a year-round resource with added value through which they can exchange business ideas thanks to AI-supported matchmaking
www.ambiente.messefrankfurt.com