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CannedWater4Kids, INX International team up to support Hurricane Harvey relief efforts

CannedWater4Kids, INX International team up to support Hurricane Harvey relief efforts

CannedWater4Kids (CW4K) and INX International Ink Co. have joined forces to send a rush delivery of drinking water to help in the Hurricane Harvey disaster relief efforts. A truckload of 52,800, 12-ounce cans of fresh, purified water is scheduled to arrive today at a Red Cross Distribution Center near Houston.

Hurricane Harvey made landfall for the first time on August 25 and landed a devastating blow to the Gulf Coast of Texas. A multiple-day event, the Category 4 storm with 130 mph winds was the most powerful hurricane to hit the U.S. in more than a decade. Damage caused by the high winds, torrential rains and record flooding displaced more than 30,000 people and prompted over 17,000 rescues.


Fast, Quality, Consistent Performance Set the Pace at IBC

By Andy Marken

Taking on more of the flavor of an IT (information technology) show than a broadcast show, IBC network and studio attendees spent more time this year focused on rapidly moving their operations to IP (internet protocol) delivery and doing a better job of leveraging all the cloud’s services.

The Most Effective Marketing Comes from the Customer

By Andy Marken

The toughest job in a company today – yes we know, it’s yours but … it’s the lofty title of CMO (chief marketing officer).

How tough could that be?

The CMO gets to dictate how the budget is going to be spent. You know … the events, the contests, the ads, the web site, the social media stuff, all designed to project the brand image the company wants to project.

Marketing is Focused on the Masses Instead of Individuals

By Andy Marken

Company engineers, designers and marketers are coming up with some fantastic products and product ideas. They’re just having a helluva’ time convincing folks that they’ve gotta’ have them.

They’ve gotten increasingly good at ad tracking – you know, visit a site to look at products. Go to another BAM! There it is again, another BAM! And another…


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