The impact of ad blockers on news publishers' advertising revenues and the release of Google's Accelerated Media Pages (AMP) are two of the latest topics added to the programme of Digital Media Asia (DMA), which will take place this year in Hong Kong, on 17-19 November.
The event, organized by the World Association of Newspapers and News Publishers (WAN-IFRA), offers a one-stop platform for reinventing the digital news media business. There is still time to register; full details can be found here.
Since its launch in 2009, DMA has become Asia's largest digital event dedicated to the news publishing industry. It features 3 focussed days of conference and masterclasses, the presentation of the Asian Digital Media Awards, and a tech & services Expo. It will also host an exclusive workshop organised by the Guardian News & Media's Publisher network.
#DMAHK15 sessions are designed to strengthen news media companies' digital transformation strategies and tackle the key questions for the industry.
The growing use of ad blocking software by internet users around the world is severely jeopardizing the still fragile digital advertising ecosystem. At the same time, this challenge also offers a unique opportunity to redefine how advertising works online. DMA will show how publishers, not platforms, must take the lead.
Ben Shaw, Director of WAN-IFRA's Global Advisory, will examine how leading media organisations are reacting to the growing challenge of ad blockers. He will moderate a panel session with key news publishers, such as The Economist, and digital pure-players.
Jeremy Butteriss, Managing Director of Partner Business Solutions APAC at Google, will present his company's new initiative for publishers called Accelerated Mobile Pages. Taking on Facebook Instant Articles and Apple News, this new open source standard aims to allow webpages with rich content like video, animations and graphics to load instantaneously and work alongside smart ads. A core goal of the project, claims Google, is to support publishers' subscriptions and paywalls.
DMA's focus presentations and breakout sessions will also address other key digital issues such as:
Content innovation: Virtual Reality and 360º videos & animations; Partnering with Facebook Instant Articles; Programmatic advertising strategies; Social and mobile video, from Periscope to Instagram; Re-engineering the newsroom for multimedia; Data strategy & Audience Intelligence; Media for Millennials.
Confirmed speakers include Suzy Hay, Global Director of Content Partnerships at The Guardian; John Pullman, Global Head of Video & Pictures at Reuters; Inez Albert, Digital Sales Director Asia at The Economist; Anjali Kapoor, Head of Digital APAC at Bloomberg; Dilson Varela Ribeiro, Digital Analytics Manager at Lagardère Active; Vincent Tsui, Chief Marketing Officer at Apple Daily; Jérôme Le Feuvre, MD and CMO at News Republic; Yumiko Ono, Digital Editor Asia at Dow Jones; Eugene Leow, Digital Editor at the Straits Times; Joey Chung, Founder & CEO at The News Lens, and many more.
www.wan-ifra.org