The Local Media Consortium (LMC) today announced that Tribune Publishing Co. (NYSE:TPUB) has joined the strategic alliance of local multiplatform media and technology companies.
"Joining the Local Media Consortium allows Tribune Publishing to participate in a large, high-quality network to deliver premium solutions to our advertising and marketing partners," said Malcolm CasSelle, President of New Ventures for Tribune Publishing. "We look forward to collaborating with other leading technology and media companies to innovate and create scalable digital solutions."
The Local Media Consortium (LMC) membership spans more than 75 local media companies in top markets across the United States and Puerto Rico and includes more than 1,600 publications. In March, the LMC audience footprint exceeded 140 million monthly unique visitors, and LMC member companies served more than 4 billion page views to readers. The addition of Tribune Publishing is expected to increase the LMC's audience and traffic and further the LMC's position as a premiere advertising network.
"We're excited to welcome Tribune Publishing to the Local Media Consortium," said Christian A. Hendricks, Chair of the Local Media Consortium's Executive Committee and Vice President of Products, Marketing and Innovation at McClatchy. "The addition of Tribune Publishing brings more high-quality local media publishers together helping provide greater opportunities for advertisers and our membership."
The LMC was founded in 2011 to address the needs of advertisers seeking to reach high-quality audiences on brand safe local digital properties at scale. In addition, the LMC provides members with access to leading technology and content solutions by fostering key partnerships with companies including Google, Monster, Yahoo and other companies.
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