The PrintCity Alliance introduces its latest project, Better Human, launched at the 6th Packaging Inspiration Forum.
This new project shows how premium packaging can be reconciled with the demands of environmental protection and sustainability.
Better Human: A virtual brand in a real market environment
Better Human is a fictitious brand that manufactures high-quality electronics using sustainable methods. All Better Human products are made from sustainable and recyclable components such as wood from sustainably managed forests (no tropical timber), corn starch and algae.
To underscore the sustainability of its products, Better Human uses only fully recyclable packaging materials and resource-saving packaging designs.
Better Human markets to all age groups and genders. Its customers typically are willing to pay a higher price for sustainable products.
Being a “better human” therefore is a statement and the brand would likely have a good chance of being successful on the real market.
Sophisticated finishing techniques underline the lifestyle aspect of the products
The sophisticated print finishing techniques draw on haptic and optical effects. The natural, luminous colours and the deliberate use of natural images and design elements give the packaging a striking and memorable look.
Techniques include hot stamping and coating technology, hybrid lacquer texture/gloss effects and blind embossing. Also integrated in the design is a tamper-evident label.
The folding cartons for the ear[th]buds and the paperboard blister pack for the ear[th]phones were produced at Model Kramp.
Materials – structural design – production: Numerous parameters contribute to sustainability
Sustainability naturally begins with the choice of substrate and the structural design. The packaging is constructed without plastic so it can easily be recycled.
Recyclability is a core issue that hinges on the different materials being easy to separate in an automated process, a factor that is also reflected in the new packaging regulations.
But the project addresses other issues as well, such as reducing CO2 emissions, eco-friendly materials and efficient production processes.
Better Human is to be unveiled at FachPack in Nuremberg at the 6th Packaging Inspiration Forum
www.printcity.de
