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PRINT ADVERTISING CUTS THROUGH IN A DIGITAL AGE


In our increasingly computer-focused age, it’s tempting to see print as a fading medium. Digital is increasingly seen as the default ‘channel’ for communication, whether that be for news, socializing or promoting brands and products. For many brands, the convenience of instant click to buy, easily measurable results and data about customers, make digital the perfect medium for growing sales and building brand loyalty through social media content such as video.

OECD USA Appoints PCG to Drive Growth in Scholarly Publishing

PCG (Publishers Communication Group), the leading international sales and marketing consultant for the publishing market and part of the Ingenta Group, today announces its appointment by the Organization for Economic Cooperation and Development (OECD). Exclusively tasked with driving sales of its scholarly publications throughout the USA, PCG will use its specialized sales, marketing and research services to increase publication readership, customer engagement and business growth.

Quad/Graphics Virtual Reality (VR) Viewers Bring Branded Experience to LIFE at “VR On The Lot” Event

Quad/Graphics (NYSE: QUAD), a leading global provider of print and marketing services, is pleased to provide Virtual Reality (VR) Viewers for use at the VR Society’s “VR On The Lot” event, held October 13 and October 14, 2016, at Paramount Studios in Los Angeles.

Jacqui Hewett, Tonic Media General Manager, Instrumental in Expanding Tonic's Online Offering and Winning Accounts Based on her Bold Approach to Planning

Since joining Tonic Media as General Manager in January this year, Jacqui Hewett has been focusing on expanding the digital media arm of the business, strengthening the department's capability in understanding what the market demands today and anticipating what it will demand in the future.

Nuance Equitrac 5.2 and eCopy ShareScan 5.2 Now Available for Konica Minolta bizhub MFPs

Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) today announces new releases of Nuance Equitrac intelligent print management software and eCopy ShareScan document scanning and distribution software for Konica Minolta's award-winning line of bizhub® Multifunctional Products (MFPs - print, copy, fax, and scan all in one system).


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