The company's employee advocacy publishing platform provides ample flexibility and ease of sharing for employees across social media
According to EveryoneSocial and data collected through its employee advocacy publishing platform, company employees are 38 times more likely to share approved content when it is delivered to them via a social media sharing platform compared to using email alone.
EveryoneSocial conducted comparative research on a randomly selected subset of 10,000 of its software users across a variety of industries to arrive at the 38x metric. The company compared the outcome of corporate social media that was shared by email – the standard email invitation to employees to share an article link within the email—to the information companies invited their employees to share through the EveryoneSocial sharing platform.
"Engaged employees want to tout their company through social media, but are hesitant to share because they fear they'll do something wrong and get themselves or the company into trouble." said Eric Roach, CEO and Co-founder of EveryoneSocial. "Our platform alleviates this fear because it allows social media managers to curate approved content for employees to share. The platform literally makes sharing quality, curated content as easy as pushing a button."
Unlike similar platforms that only allow employees to share their own company content, EveryoneSocial also pulls the most relevant content from top-tier, third-party media outlets and then ranks them on a variety of real-time factors using its proprietary ranking technology.
"Social media managers can syndicate quality, relevant outside content for employees to share and comment on," continued Roach. "This enables employees to be true thought leaders and brand advocates, not just trained bots sharing company-created content."
EveryoneSocial also provides social media mangers with metrics and analytics that show the true ROI of social media employee advocacy. The company provides administrators with the ability to see all traffic generated back to a company's site from employee-shared content and the ability to export content reports to see exactly what is happening with their company's social media employee advocacy efforts. In addition, administrators can also see the number of retweets, reshares, favorites and how many times shared content was commented on.