The 7th drupa Global Trends Report will be published in April 2020. The results, from a survey conducted before the outbreak of the corona virus and the postponement of drupa to April 2021, show a global industry that remained positive but reflected more challenging global economic conditions. Packaging and Functional market sectors are better placed than Publishing and Commercial. North America remains buoyant but confidence has slipped in Europe and across all other regions. Developing regions are held back by concerns about political instability and corruption, while developed regions are nervous of an inevitable cyclical economic downturn. There is constant pressure on margins but increasingly the better companies counter this by continual innovation. Investment plans remain strong, as printers and suppliers all recognise the need to remain competitive.
Epson study: 69 percent of European millennials expect immersive environments for future events
A global campaign called Choose Paper has launched earlier this week to advocate for consumer rights to continue receiving paper receipts and raise awareness of their practical benefits and sustainable features.
Give-aways are still the best advertising opportunity for companies and more popular than ever. Those who invest in them get a lot of attention back from satisfied customers. The most important trends for 2020 in this advertising segment are already emerging. In FLYERALARM's new give-away catalogue, which is now available and surprises with lots of useful background information on products, history or compliance, they have left a clear mark.
![Force Majeure & The Caronavirus [COVID-19]: Definitions Matter](/images/resized/images/stories/consumables/cc11a488-decd-425e-8c98-b0d84b2152bc_32_32.jpg "Force Majeure & The Caronavirus [COVID-19]: Definitions Matter")
