The return of murderous employees Nick Hendricks, Dale Arbus, and Kurt Buckman to cinemas in the Warner Bros. distributed comedy "Horrible Bosses 2" was heralded by a multi-territory digital out of home campaign.
Horrible Bosses 2 reunites many of the stars of the first outing, with Jason Bateman, Charlie Day, Jason Sudeikis, Jennifer Aniston, Jamie Foxx, and Kevin Spacey all reprising their roles. This time around Nick, Dale, and Kurt attempt to launch their own business, but a slick investor (played by Oscar-winner Christoph Waltz) has other plans, and wrests the company from under their noses. The three hapless friends then undertake an ill-conceived plot to kidnap the investor's adult son (Chris Pine) and trade him for control of their company.
To promote the movie's release, Grand Visual produced digital out of home creative that featured the stars of the film, release date information, and clips from the trailer. In the UK & Northern Ireland, activity ran on a range of formats from Exterion Media, JCDecaux, and Clear Channel, including digital 6 sheets and DEPs. Foreign language versions were also produced for multiple territories including Brazil, Germany, Hungary, Lebanon, Mexico, and Spain.
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