Broadway to support leading STB VOD Platform that delivered over 6 billion impressions in 2014
Broadway Systems, an industry leading provider of advertising management software for cable and advanced television networks, today announced a partnership with Canoe to allow ad campaign management for Dynamic Ad Insertion (DAI) for video on demand (VOD).
With Broadway Systems' non-linear proposal and deal interface, Programming networks will have access to Canoe functionality, allowing planners to both send the campaign instructions and receive reporting required for Dynamic VOD advertising.
"We are thrilled to offer our clients the crucial opportunity to manage their dynamic advertising offerings through the Broadway Systems platform," said James Ackerman, Executive Chairman, Broadway Systems. "As viewer habits continue to change, practices like Dynamic VOD advertising provide a remarkable means of speaking directly to key demographics, enhancing the experience for viewers, and improving opportunities for networks and advertisers to reach their target audience. To be able to manage all advertising needs through a single, simple end-to-end system is invaluable and we are excited to partner with Canoe to make it possible."
"Advertising management complexity is increasing every day and VOD is a critical platform for programmers," said Joel Hassell, CEO, Canoe, "That is why we are thrilled to partner with Broadway Systems to integrate Canoe VOD into their solution."
www.boradwaysystems.com