FNAC, France's largest retail chain of personal computers, books and music, added an expansive digital signage network as part of the company's ongoing commitment to provide their customers with an enhanced shopping experience. A network of 1,500+ BrightSign controllers are the vanguard of a project delivering coordinated content and stellar playback quality to some 3,000 displays at 80 of FNAC's retail stores strategically located throughout France. At the project's completion, as many as 4,000 BrightSign units will be installed at FNAC outlets across nine European countries.
With its extremely reliable and feature-rich solid-state media players, BrightSign has reached a milestone in the digital signage industry as it allows system integrators to offer powerful and cost- effective digital sign solutions to retailers as never before.
- Michel Baronnier, CEO of TMM Communication
Key Facts
Integration Company:
TMM Communication
Industry:
Retail Chain
Location:
80 FNAC retail stores throughout France & additional outlets throughout Europe
Project:
Networked digital sign displays installed across all 80 retail stores in France for in-store promotions including ticket sales, TV sales and other products.
BrightSign Solution
1,500 BrightSign players drive more than 3,000 digital displays in 80 FNAC retail locations throughout France.
An additional 1,500 BrightSign units have also been installed outside of France in major retail outlets throughout Europe
The BrightSign players are all networked and managed from FNAC's head office using BrightSign Network and a customized software interface designed by integrator TMM specifically for FNAC.
1080i Video and image playback
Project Challenges
Deliver coordinated messages to thousands of displays across the chain
Dynamically display and update information about events or concerts with images and video clips
Support plans to expand the network across nine countries
BrightSign Benefits
Simple and reliable remote management
Quality, integrity and reliability reinforce FNAC brand values
Future-proofed: able to expand with network growth and support tomorrows standards-based televisions and monitors
FNAC_award.jpg
The digital signage solution TMM designed for FNAC using BrightSign players was the recipient of the 2010 Golden Screen Award (Ecrans d'Or) for the best digital signage installation in the retail category by the French Digital Signage Association, APCAD.
www.brightsign.biz