LifeLine Digital, a NYC-based startup, today unveiled a novel digital-out-of-home advertising platform at InfoComm 2014 in Las Vegas. LifeLine's digital-out-of-home advertising network employs patent-pending interactive kiosks that display high-definition content and video advertising for brands and marketers.
"Our high-definition, interactive kiosks now offer free cellphone charging capabilities. During our initial tests, consumers spent an average of 5.5 minutes interacting with our kiosks while charging their smartphones," said David Gabbay, President, LifeLine Digital. "At InfoComm 2014, we are also introducing enhanced interactive functionality including a photobooth app and native image processing capabilities. These interactive apps will utilize our kiosk's multi-touch screen and are designed to attract shoppers to spend even more time with and experiencing the enabled advertising and marketing content."
LifeLine Digital has wrapped a successful test of the LifeLine digital-out-of-home kiosk platform with kiosks installed at the Walter E. Washington Convention Center as well as shopping centers and quick-service-restaurant locations. LifeLine Digital currently operates its network across metro-Atlanta shopping centers and is in negotiations with several major retail and shopping center companies to expand the LifeLine Digital Network to additional locations throughout the U.S.
"For brands, LifeLine Digital offers advertisers and marketers a more affordable option vs. existing in-store shopper networks. Our kiosks, only a few feet from major retail stores, present brands and marketers an ideal opportunity to reach shoppers when they're in the process of making purchase decisions," Gabbay said. "More importantly, LifeLine Digital offers advertisers a potent new tool to create meaningful experiences that go beyond static or digital displays. In addition to the enhanced delivery model, the LifeLine Digital platform enables marketers to generate deep analytics based on various modes of shopper engagement.
LifeLine Digital's patent-pending technology will anonymously offer detailed information unavailable from most digital-out-of-home networks. LifeLine Digital's data for marketers will include: gender, average length of time for consumer interaction, and much more.
LifeLine Digital will exhibit its kiosk technology throughout the week at InfoComm in Las Vegas (Exhibit N1776). LifeLine Digital executives will be in discussions at InfoComm with potential international partners to consider the distribution outside of the U.S. of our interactive kiosk technology.