With purity at the heart of the brand, Ideólogo creates minimalist packaging to promote the finer details that make the product.
Tesela is a premium-quality honey brand founded in Extremadura that practices clean farming to produce pure, natural honey. In order to encapsulate the product’s purity, Spanish design company ideólogo delivers clean, eco-friendly packaging with a minimalist aesthetic.
Taking inspiration from the intricate details within the honeycomb, each one individually crafted with acute precision by the bees, ideólogo opted for a soft, limited colour palette to bring focus to the smaller details rather than over complicating, which is then accentuated using embossing to provide texture.
The top-cover is adorned with an embossed honeycomb pattern. This pattern also appears on the outer sleeve to provide unity throughout the packaging. The main element of colour comes from the honey’s rich natural pigment, which is exposed through the glass jar, allowing the quality to speak for itself. Each jar features delicate typography in white font naming the type of honey within.
The outer box boasts a rich yellow echoing the distinct colour of honey and made using high-quality, recycled cardboard to reflect Tesela’s ethical practices and provide a premium feel.
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