Leading packaging and print marketing agency rebrands in 10th year to reflect growth and focus
Marking its 10th year in operation, PHD Marketing, specialist marketing communications partner to the printing and packaging industry, has now rebranded to Think B2B Marketing.
Under a new name chosen to better reflect its dynamic, targeted and multi-layered business approach, the new brand encapsulates the company's focus ensuring clients receive tailored, industry-specific marketing support rather than generic solutions. The company has also launched a new website to better showcase the full scope of its capabilities and services.
Joanna Stephenson, Managing Director, stated, “As we can all attest, the print and packaging industry has completely transformed over the last ten years, so it’s only fitting that we do too. As we celebrate a decade of marketing excellence, it’s the perfect time to refresh our brand to better represent who we are today. Our new name, Think B2B Marketing, signifies our measured and strategic approach to marketing, and that’s something our clients love about us.
“Over the last decade, our client roster has grown to include some of the biggest names in the global printing and packaging industry, including printers and converters, machine suppliers, prepress specialists, consumables suppliers and trade bodies. So, it’s no surprise that we’ve carved out an enviable reputation. We know the market like few others, we work hard, and we get it done!
“A change of identity can be daunting for any business, but our reputation speaks for itself and looking back on everything we’ve accomplished as a team since 2014, I’m filled with an immense sense of pride. Now, we’re ready to write the next chapter in our history with the same commitment to service excellence that has defined us since our inception. As PHD Marketing, we’ve successfully guided many of our clients through their own rebranding processes, so when it came time for our own, we put our talented team - one of the best in the business - to work. Our reputation for technical nous, marketing excellence, and a 'can-do' spirit doesn't change, just our name and logo!”
The new look aligns the company’s brand identity with its evolved approach to B2B marketing communications and the diverse services it offers. Think B2B Marketing is committed to continuing its legacy of delivering impactful, results-driven campaigns that add significant value to clients’ businesses and address unique market needs and pain points.
Joanna further assured clients and the market that while the name has changed, the agency’s dedication to providing exemplary services remains at the exact level that has made it the successful business it is today.
“From ad-hoc needs to the biggest full-scale marketing projects, we’ve always taken the approach that everything we do is a chance to impress. It’s what we referred to as the ‘PHD way’, which is now of course the ‘Think B2B way’! It’s about being strategic, informed, and impactful, ensuring clients achieve their marketing objectives with precision.”
