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Last updateFri, 14 Jun 2019 12am
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Latest IAB Europe research reveals digital video advertising is now an integral part of cross-screen campaign strategies

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today published its latest ‘Attitudes to Digital Video Advertising’ Report which provides insight into the growth drivers and adoption of digital video advertising across Europe, the ways in which video is being traded on both the buy-side and sell-side, and future trends.

EMEA PC Market contracted by 18.2% in line with IDC Forecast

PC shipments in Europe, the Middle East, and Africa (EMEA) reached 20.8 million units in the fourth quarter of 2015 — an 18.2% decrease year on year, according to International Data Corporation (IDC). After a strong shipment push of devices under Microsoft’s Bing promotion from summer 2014 to January 2015, the focus for hardware manufacturers and their channel partners has been to deplete stock, leading to an 18% contraction for 2015 with 76.3 million PCs shipped in EMEA.

EMEA Big Data Datacenter Infrastructure Market to Triple by 2019, Reaching $5.4B, Says IDC

International Data Corporation (IDC) has completed an in-depth market sizing of the EMEA Big Data infrastructure market focusing on servers, storage, and cloud resources used for Big Data–related activities. These include value creation from merging different data sources, various analytics, log files, and metadata that help identify patterns and generate predictions.

Western European Tablet Market Close to Flat as Vendors Increase Detachable Tablets Offer, says IDC

Tablet shipments to Western European countries in 2015Q3 totaled 8.7 million units, down by only 1% from the same quarter last year, according to figures published by International Data Corporation (IDC). This is a clear signal of stabilization following the previous quarter result; however, product mix developments show a shift of vendors towards detachable devices.


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