Last updateThu, 22 Aug 2019 5pm

Augmented Reality thanks to FOTOBODEN

In the exhibition "Cylinder & Bots" by the Düsseldorf artist duo Banz & Bowinkel, which was presented in Berlin until the end of June, Augmented Reality (AR) forms the focal point: it connects real space with computer-generated avatars that meet in several animated situations. The avatars, developed by the two artists in collaboration with the "Hochschule für Technik und Wirtschaft Berlin", show various performances. The floor plays an important role in this staging: Vinyl prints on the floor serve as markers on which the figures, which are only visible through the AR application, follow different choreographies and orient themselves within them. "The photo floors serve as markers or trackers for the augmentation, which means that the app developed by Banz & Bowinkel recognizes the pattern and interactively inserts the avatars and bots onto it," explains Giulia Bowinkel.


For several years now, the unique 4+1 trade fair has attracted countless creative entrepreneurs to Leipzig to familiarise themselves with the latest developments in product individualisation in the fields of advertising technology, textile finishing, engraving technology and trophies. The trade fair is also the ideal platform for Roland DG to meet trade visitors from such diverse advertising sectors. This year, Roland DG will be represented at the fair for the second time and will be presenting a whole range of new, innovative products at its stand in Hall 5 C106 from 7 to 9 September.

JCM Werbedruck AG expands its POS business with the installation of two HP Scitex 11000s

The Swiss JCM Werbedruck AG has been offering solutions for outdoor advertising and advertising printing for more than 100 years. While in the past the focus was on poster advertising, in recent years the demand for POS materials and interior solutions has risen sharply. With the installation of two HP Scitex 11000, the company is now reacting to the changed order situation.

Mimaki Unlocks Latest Innovations at FESPA Africa 2019

Under the theme ‘Imagine the Future of Print’, Mimaki Europe will take visitors to FESPA Africa 2019 (Gallagher Convention Centre, Johannesburg, South Africa – 11-13 September 2019) on a journey through its cost-effective and profit-generating printing solutions. Represented by its established distributor in Africa, Graphix Supply World (GSW) on stand D21-43, hall 3, the leading manufacturer of inkjet printers and cutting systems will demonstrate how businesses can use Mimaki technology to support increased revenues, address new markets and drive pioneering application possibilities.

Quarmby Colour Installs EFI VUTEk h3 LED Hybrid Printer for High-End Quality and Productivity

Quarmby Colour has installed an EFI™ VUTEk® h3 LED hybrid flatbed/roll-to-roll inkjet printer from Electronics For Imaging, Inc. The Leeds, England-based printing company is using the 3.2-metre wide production device to drive higher throughput and superior print quality in its display graphics operations.

FESPA Global Print Expo 2019 providing visitors with additional value

FESPA Global Print Expo 2019, which took place 14 to 17 May 2019, delivered an insightful and interactive array of event features, providing visitors to the exhibition with the opportunity to discover new possibilities for their businesses through educational content and live technology and workflow demonstrations.

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