Last updateThu, 26 Mar 2020 9pm

Design ideas for the most beautiful of all precious metals

The bright shimmer immediately attracts attention. The raised application plays with the fingers. And the contrast to a high-quality substrate leaves a lasting impression. Gold printing is immediately convincing. Menus entice with a noble finish. Invitations captivate with a special gloss. And business cards appear perfectly elegant.

How do you create perfect invitations?

Kirsten M. from Frankfurt had a problem. A company event was pending. High-ranking guests were invited. Local politics, business leaders and the entire executive floor would be there. A corresponding amount of time had been invested in the preparation of the event. Everything was perfectly planned and coordinated. From the decoration to the list of speakers to the supporting programme, everything fitted perfectly. The only thing she simply didn't want to like were the invitations. Ordered cheaply from an online printing house, they seemed flat and boring. Not a trace of the elegance and class that Kirsten had in mind.

A friend of hers finally told her about the Colour Connection. The Frankfurt digital print shop specialises in high-quality print products with that certain something. Kirsten asked for help and the professionals went to work immediately. The invitations were ready in no time at all. And exactly as the planning team had imagined from the beginning. The secret? High-quality white cardboard, an elegant font and gold printing for the special accents.

Promise something special

Perfect invitations arouse anticipation. And they don't just rely on their content, but pull out all the stops. Gold printing is a particularly impressive way of putting the finishing touches to an invitation. Thanks to the flexible digital printing technique, there are no limits to creativity. Of course, this does not only apply to invitations. Company signs, guest books and booklets can also be refined in this way.

A touch of luxury

Gold printing is versatile. It harmonizes wonderfully with white background and is shown to its best advantage in contrast to black. But also in other combinations gold attracts all attention. The precious metal is especially popular as an accent colour for festive occasions. Place cards, invitations and thank-you letters made of white cardboard with gold lettering convince with a unique mixture of pomp and circumspection. Applied partially or fully, it directs attention and ensures unmistakable dominance. In combination with unusual colours or other finishing techniques, designers finally create extravagant works of art that are guaranteed to make an impression.

The gold print brings the shimmer of the precious metal to paper. It is particularly popular as a font colour on invitations. But it can also be applied as a graphic element, as an accent colour, for parts of pictures or entire surfaces and it sprays its shine. It is particularly effective in contrast to a dark background. On a white card, its shimmer creates a beautiful accent that looks extremely elegant. On a colourful background, on the other hand, it creates an aha effect that is particularly memorable.

In gold printing, microfine powder is fixed directly onto the surface. This creates a raised structure that is not only visible but can also be felt with the fingers. This haptic effect is particularly effective on strong paper or cardboard. Fonts, lines and graphics that are refined in this way have a plastic effect, approach the viewer and captivate the eye.

The fascination of gold

Digital printing is bringing gold to the big time. Because technical development ensures that the elegant special colour can be applied to practically any surface. This opens up completely new possibilities for creative minds. In addition, costs have been reduced considerably. That's why gold printing is a real alternative, even in short runs. Creative projects become something special thanks to the fine precious metal and stand out from the crowd.


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