The self-adhesive materials business unit becomes Fedrigoni Self-Adhesives. The designers from Pentagram were responsible for the rebranding of the group
The leading company in the field of speciality papers and self-adhesive materials presents itself with a new global identity to strengthen its corporate positioning with a distinctive image for the numerous brands under which it produces and distributes more than 32,000 products worldwide. A new name is also being given to the self-adhesive materials business: Arconvert Ritrama will become Fedrigoni Self-Adhesives. Harry Pearce, partner at Pentagram, took charge of the design team and chose to reinterpret Aldo Novarese's Forma font to represent Fedrigoni's new image as a strong, innovative company with deep Italian roots and its mission, "Elevating Creativity". The group's digital presence has also been revamped, from its websites to its social media presence.
Over 4,000 employees, 36 production and distribution sites, more than 32,000 products, 15 brands and two divisions united under a new, revised and unified brand identity. An important step for a global group with ambitious growth plans and an increasingly important position in the world of paper and self-adhesive materials.
Fedrigoni has been a leader in the production and distribution of high-quality speciality papers for graphics, packaging, printing, labels and self-adhesive materials since 1888. Now the company is presenting itself in a new look with a new global identity penned by Pentagram. The new identity was designed and developed down to the smallest detail by one of the world's most renowned graphic and design studios. This involved streamlining the various brands that joined the Group in the course of successive acquisitions and creating a new name and a unified look for the self-adhesive materials division, which has grown from a multitude of brands and companies - Arconvert, Ritrama (acquired in February 2020) and IP Venus (acquired in December 2020) - into a single quality brand, Fedrigoni Self-Adhesives. This strengthens the affiliation and synergy with the Group. This is an important milestone in the growth plan of this business unit, which has become a true global player of high quality self-adhesive labels and materials for industries such as food and beverages, wine and spirits, beauty care, personal care and household, pharmaceuticals, automotive, advertising and sales promotion, luxury, textiles, transport and logistics.
"With this rebranding, we are laying the foundation for building a large global group. It continues the growth trajectory that has enabled us to absorb the impact of COVID-19 on the market and achieve all the goals we have set ourselves in terms of acquisitions, strengthening management, innovation, new product development, process optimisation and driving sustainability. To this end, we now also have a new, distinctive and global brand image worldwide," says Marco Nespolo, Managing Director of the Fedrigoni Group. Creativity and design play a fundamental role in this process: Fedrigoni has always been at the side of those who want to turn innovative ideas into reality with paper, labels and self-adhesive materials, offering them the support they need to give shape to their ideas, from luxury packaging to the most elegant labels, both in the arts and in publishing. Our mission is Elevating Creativity: the ladder, an emblem of the city of Verona, also represents our desire to help all our customers elevate and strengthen their brands through our products.
The coat of arms, with the traditional ladder motif and the date of the company's foundation, remains a fundamental element of the Fedrigoni brand, which is still written in capital letters, but the French "Peignot" font has been replaced by the typically Italian "Forma" font, designed by typographer Aldo Novarese in 1968 and now reinterpreted in a modern and personalised version.
"The 'Forma' typeface is the perfect embodiment of Fedrigoni's global identity: strong, fearless and confident, with a strong reference to its Italian roots. It is also legible and purposeful," says Harry Pearce, partner at Pentagram. For this reason, it was decided to use the Forma font in all applications, after the London-based Graphic Thought Facility (GTF) had already chosen it to create Paper Box, Fedrigoni's universal paper pattern book, which was launched a few months ago. The minimalist version of Forma DJR, designed by David Jonathan Ross especially for Fedrigoni, is used in two weights, Text Regular and Text Bold.
The company's digital presence has also been overhauled, starting with the redesigned group websites, the investor website and the website of the self-adhesive materials division, all of which have been redesigned in line with the new guidelines. In parallel, the entire social media strategy of the group and its paper and self-adhesive materials divisions was unified with new Instagram, LinkedIn and Facebook profiles redesigned in line with the new image.
