New Agreement Expands Existing Relationship into U.S. Market
InnerWorkings, Inc. (NASDAQ: INWK), a leading marketing execution firm, was named U.S. marketing partner of Edrington, the international maker of iconic Scotch whiskies and other premium spirits. Under the long-term multi-year agreement, InnerWorkings will produce Edrington's print, point-of-sale, and other branded materials throughout the U.S.
This agreement expands InnerWorkings' relationship with Edrington into the U.S. Since 2012 InnerWorkings has developed and distributed luxury packaging for Edrington's brands – The Macallan, Brugal, Cutty Sark, Snow Leopard, and others – in other regions around the globe. Ranked as a top global partner by Edrington in 2014, InnerWorkings also was recently selected as Edrington's exclusive Russian provider of packaging, point-of-sale displays, and printed marketing and promotional materials.
"We are pleased to expand our partnership with InnerWorkings into the U.S.," said April Finkelstein, Edrington's national field marketing director. "In addition to cost savings and efficiencies, InnerWorkings complements our U.S. marketing team and provides the expertise and innovation we need to extend our team's capabilities and maintain our core focus on brand leadership."
InnerWorkings' growing relationship with Edrington is just the latest example of InnerWorkings' trusted reputation within the spirits industry, with long-standing clients including William Grant & Sons, Campari, Pernod Ricard, and Stoli. Recent industry accolades include POPAI awards for point-of-purchase displays produced for Pernod Ricard as well as First and Second Place prizes awarded by UK-based Packaging News for luxury packaging developed on behalf of Glengoyne and Bollinger.
Added Eric Belcher, InnerWorkings CEO: "We're pleased to add Edrington to our growing roster of truly global client relationships, rounding out a strong 2014 for InnerWorkings. We look forward to an equally exciting year ahead."
