Last updateTue, 23 Apr 2024 8am

WMF GmbH takes off with brand shop on Nextrade

With its brand shop, WMF GmbH is one of the most successful brands on the digital order and data platform. Nextrade actively accompanies WMF GmbH on the path to digitalization of trade. For the brand, the focus is particularly on the numerous advantages of the digital processes and the associated high time relief, which ensure greater efficiency.

The launch of the WMF brand shop on Nextrade in October 2021 was a complete success for WMF GmbH. The broad acceptance of Nextrade by dealers is reflected in the increased number of online and thus electronically transmitted orders. More than 300 traders now use the ordering platform regularly. Nextrade has thus successfully replaced the previous ordering system "invenido". Functions such as backorders and promotions, which were previously available in invenido, were jointly implemented in the Nextrade platform in the months before the launch and optimised over time. Since then, retailers have been able to view all backorders of WMF products in a list. Efficient order management also includes the consolidation of stock levels and back orders. This information is visible in Nextrade on the products (in the list view) and during the ordering process (in the shopping basket). Thanks to Nextrade, WMF GmbH has been able to significantly increase the service for its dealers.

"We use Nextrade primarily to reduce the workload of our office and field staff, as well as for individual and automated data distribution. Thanks to Nextrade, the ordered products land directly with all product data at our retailers. The digital order and data platform also serves as an important interface to our premium partners in the implementation of our #forwardPremium concept," says Gerd Honold, Sales Director Germany, WMF GmbH. "In our cooperation with Nextrade, we were convinced from day one by the enormous acceptance and willingness of our customers to place orders.”

Easy and uncomplicated ordering via Nextrade around the clock.

Another advantage of using Nextrade for the brand is the simplification of article data management. Dealers can request article and image data as well as inventory data from WMF GmbH for automatic transfer. E-mail and file transfer protocols (FTP) are available as transfer methods in the Nextrade standard format. If traders require an individual format, Nextrade can provide individual support through the connection to nmedia with electronic data interchange (EDI) and standardised programming interface services (API). Nextrade is thus the extended service arm of WMF GmbH and thus ensures satisfaction for the dealers.

The digital ordering possibilities result in numerous advantages for the office and field staff, as the streamlined way of working provides more time relief and more space for the essentials. For example, customer relationships can be cultivated and traders can discover new products.
Nextrade is the order and data platform of the living and dining industry and has set itself the goal of establishing universally valid standards in the value chain between industry and trade. All industry participants can benefit from this, just as WMF GmbH is already doing.



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