jUJIN New York is proud to announce the promotion of Giovanna Arias to Chief Operating Officer (COO), effective January 2025. As a dynamic leader with a passion for innovation and sustainability, Giovanna’s promotion signals a bold new chapter for the company and the luxury packaging industry.
Since joining JUJIN New York, Giovanna has spearheaded initiatives that have reshaped the company’s operations. Her expertise in digital transformation, global strategy, and process optimization has enhanced JUJIN New York’s ability to deliver exceptional quality and creativity to its clients while embracing sustainability at every step. With this promotion, Giovanna will oversee the Operations, Finance, and IT teams, driving JUJIN New York’s mission to merge luxury and responsibility seamlessly.
"Giovanna has consistently demonstrated visionary leadership, blending her unique experiences across finance, technology, and operations to elevate our brand and inspire our team. As COO, she will continue to champion our commitment to sustainability and innovation in the luxury packaging space," said Youcef Ferfache, Partner and Managing Director of JUJIN New York.
Leading the conversation on sustainability
Giovanna’s leadership extends beyond JUJIN New York. As a featured speaker at the prestigious Paris Packaging Week 2025, she will contribute her insights on two vital industry panels:
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Giovanna will join an esteemed panel to discuss the European Union’s Packaging and Packaging Waste Regulation and its implications for the luxury sector. Drawing on her diverse background, she will share innovative strategies to balance exclusivity and aesthetics with sustainability goals.
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In this session, Giovanna will explore how the luxury packaging industry can honor tradition while adopting sustainable practices.
"Being part of these conversations allows me to bring fresh perspectives from outside the traditional luxury packaging sector," Giovanna remarked. "Sustainability is not a limitation—it’s an opportunity to innovate and redefine what luxury means in today’s world."
A commitment to excellence and responsibility
Giovanna’s promotion highlights JUJIN New York’s dedication to fostering inclusive leadership and pushing the boundaries of what is possible in luxury packaging. Her collaborative approach, which includes building strategic partnerships with NGOs and mentoring emerging talent, reflects a broader industry shift towards integrating sustainability, innovation, and social responsibility.
Under Giovanna’s leadership, JUJIN New York will continue to set new standards for the luxury packaging industry, demonstrating that true luxury is not just about aesthetics but also about making a positive impact on the planet and its people.
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