In the Asian Print Awards' inaugural Large-Format and Outdoor Signs category, Singapore-based BusAds Pte Ltd in its maiden participation walked away with a Silver medal. Christel Lee reports.
Renowned outdoor display player, BusAds, put out their initial 3D print job at the Singapore Science Centre last July – making them the first enterprise in the country to embark on multi-dimensional print campaigns. At the recently concluded Asian Print Awards competition, BusAds came close to Hong Kong-based contender, Standard (Chan's) Co., who took out top position. India's Prince Digi Graphics conceded with a Bronze.
The company helmed by Alvin Mark Yapp has been actively achieving milestone after milestone. Yapp replied upon learning of BusAds' win: "Honoured, privileged, humbled and proud! It shows our print quality is of international standard. Given it's our first time in such a prestigious award, our success affirms we are doing something right. Winning an award places us on a whole new platform."
He adds the competition has been an eye-opener. "Looking at the entries displayed, everyone looked like a Gold winner! Being associated with it is already an honour and I do feel like a winner. Competing against fellow elites, whom I understand are regular winners, has certainly motivated us to try harder and give our best," he shares. Yapp, however, took winning second place in good stride while admitting he would have been happy with a Gold.
"Some of us had a bet on which entry would win. Each of us had earlier been assigned different projects, and we personally selected our own best work to pit against each other and in the competition. It even got emotional at one point because each of us had our favourite and were sure our individual piece was going to win something! Eventually, we came to our own 'final two' – between a Sales Manager and Production Manager. F&N Spread the Cheer received the Production Manager's vote to win," Yapp quipped.
He relates the internal competition put a smile on his face. "Each of us was rooting for our project to win and that is a reflection of how much ownership and commitment we have towards our work."
