"IHS Complete" Generates Branding, Exposure and Engagement Opportunities for Advertisers through a Combination of Push and Pull Media Channels
IHS GlobalSpec, the leading provider of digital media solutions designed to connect industrial marketers with their target audience of engineering and technical professionals, today announced the launch of its new cross-media product, IHS Complete. IHS GlobalSpec is part of IHS Inc. (NYSE: IHS), the leading global source of information and analytics.
IHS Complete offers manufacturers, distributors and service providers the opportunity to increase branding, exposure and engagement opportunities within a targeted audience, both online and in their inboxes. Built in response to the challenges that industrial marketers are facing in today's crowded online landscape, this product is designed to help companies influence their prospects at multiple touchpoints.
Program components include:
A 12-month product catalog on GlobalSpec.com, the leading online resource for product sourcing and specification, with 1.2 million visitors/month
Advertisements in six IHS GlobalSpec e-newsletters; advertisers can choose from a suite of 80+ e-newsletter titles with 10.4 million total subscriptions
Guaranteed coverage in 36 targeted product alerts, from a total platform of 170+ titles
Industrial marketers can further increase their exposure and engagement opportunities with IHS Complete Demand Packs, media packages comprised of additional e-newsletters, the IHS GlobalSpec Ad Network, or custom email products.
"IHS GlobalSpec is the only single media provider delivering both the solutions, and the audience, that our customers are looking for, all in one package," said Chad Hawkinson, vice president of product design for IHS. "Evidence is mounting that multichannel marketing is key to producing desired results for marketers, and that developing a digital strategy with multiple customer touchpoints is crucial in today's competitive marketplace. IHS Complete offers a push and pull media solution that addresses today's multichannel mandate, reaching the largest audience of engineers and technical professionals where they are looking – both on GlobalSpec.com and in their inboxes."
IHS Complete is the newest offering from IHS GlobalSpec's suite of digital media solutions designed to assist manufacturers, distributors and service providers with meeting their marketing goals and achieving measurable results. Additional components of the IHS GlobalSpec digital media platform include online events, webinars, e-newsletters, banner ad networks and custom email products.
www.ihs.com
