Reading to your child is one of the most important things you can do to aid your child’s development. Never underestimate the power of curling up with a good book. By delving into stories, you are opening their world to new experiences, to language and sound development, to a rich vocabulary, to improved memory and concentration and to bonding experiences. Every time you read to a child; you are growing their brain and building that special bond between you and your little one.
Now, imagine giving your child (or relatives/friends) the opportunity to feature in their own personalised story book. Not only will it be a keepsake they will cherish but it will also keep even the most fidgety of children entertained and focused. There’s no doubt that personalised story books will become one of the most popular children’s gifts in the near future, but there are many more reasons why you should consider offering them; and today we’ll be taking a look at some of them:
It’s Easy
Ordering a personalised story book is such an easy process. You can order a story book for your own child, your niece, nephew or grandkids in just a few clicks…all you need is to enter their names and a personal message, and your product is ready to order. It can even be done on mobile and tablet and there are no special design tools needed. Although you could sell personalised story books with a special photo of the little one, it’s not necessary and this also avoids the gift giver from having to access a photo, perhaps before they are even born.The simplicity of this process leads to HIGH CONVERSION rates.
It’s Lucrative
According to businesswire(.com) The personalised gift industry is estimated to reach US $43.3 Billion of which US $15.7 Billion is for photo personalised products by 2027. Amid shrinking numbers in other industries, the photo-gifting and personalisation markets are sky-rocketing. Personalised story books in particular are estimated to reach $407 million by 2023.
It’s High In Demand
Parents across the globe are constantly looking for ways to entertain and educate their children without the need for technology. Creating personalised story books that include children and their family members as the main characters in the stories they are reading, is a great way to keep them engaged and interested without the need for screen time.
You Could Support Local Talent
You may be wondering where you would get content in order to sell personalised story books, but the truth is you may not have to! There are a number of providers who have teamed up with local authors and illustrators to create a range of stories exclusive to their company. Doing this will alleviate the pressure from your team to come up with content. This will also help you to support local talent by creating beneficial partnerships.
You Don’t Need Additional Production Equipment
If you are in the business of personalised photo gifts, the chances are you already offer photobooks to your customers. Photobooks are a cost-effective way for people to organise their photos into a book or album. Personalised story books can be produced using the same printers and finishing equipment you already use for photobooks. There is no need for additional investment into new machines in order to add this product to your catalogue.
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