Product automatically shows e-commerce visitors, arriving from landing pages from organic or paid search, relevant merchandise; reduces bounce rates; increases conversions 9 to 14 percent
SLI Systems (SLI.NZ) today announced its Dynamic Product Banners, which automatically display merchandising banners on e-commerce product pages with items related to visitors' web search phrases. With Dynamic Product Banners, retailers' website visitors (arriving from organic search or paid ads) are shown products related to their original search intent. With this breakthrough capability, visitors are more prone to stay on the site and complete a purchase.
SLI e-commerce customers have reported early successes with Dynamic Product Banners, including conversion rate increases of 9 to 14 percent, lower bounce rates and higher revenue.
"Now, more than ever, the product page is becoming the entry into our site. Given the growing popularity of Product Listing Ads, customers are landing on product pages via short-tail terms," said Glenn Edelman, vice president of marketing at Wine Enthusiast. "SLI's Dynamic Product Banners allow us to show a full catalog of products on the detail page above the fold, allowing customers to see related products they may want to purchase."
Wine Enthusiast has experienced a 17 percent click-through rate (CTR) on Dynamic Product Banners. When visitors interacted with the banners, the company has seen a 48 percent increase in revenue-per-click and a 14 percent increase in conversion rate.
"Product pages that rank high in various search engines sometimes show products that are discontinued or out of stock, causing visitors to bounce," said Blair Cassidy, vice president of product management for SLI Systems. "With Dynamic Product Banners, e-commerce sites have a powerful tool that significantly increases the likelihood that their visitors will stay and buy from their sites, moving them closer to conversion and boosting sales."
Key features within the new product, which can be quickly deployed, include:
Detailed Reporting to Prove ROI — SLI's Reporting Console provides marketers with access to reports that track the efficacy of Dynamic Product Banners, including detailed, near-real-time information on conversion rates, CTRs, impressions and clicks
Highly Customizable to Attract Buyers — Dynamic Product Banners can be easily customized with information, design, animation and effects, as well as third-party features, such as carousels and sliders, using standard HTML, CSS and JavaScript
Quick & Easy Implementation — implementing Dynamic Product Banners requires a simple addition of a few lines of JavaScript to product page templates
Dynamic Product Banners augments SLI's suite of learning e-commerce acceleration tools that help shoppers find the products they are most likely to buy.
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