WoodWing Software has appointed Scott A. Smith as Senior Vice President, North America. In his new role, Smith will drive WoodWing's business in the United States and Canada, offering solutions for content creation and digital asset management to marketing and publishing companies. Smith joins WoodWing from publishing icon Time Inc., where he worked for more than 12 years, most recently as Vice President, Technology & Product Engineering.
Scott Smith, new Senior Vice President, North America at WoodWing: "I always admired the team for its innovative strength and its support for customers."
WoodWing Software has long been a familiar name in North America in the fields of publishing and marketing. Well-known media and brands already employ WoodWing´s multichannel publishing system, Enterprise, and its digital asset management system, Elvis DAM. Looking to North America, WoodWing envisions tremendous growth opportunities in the booming field of content marketing, as well as a new era of digital publishing driven by Adobe's Digital Publishing Solution.
WoodWing's recently introduced cloud-based HTML5 authoring tool Inception supports the current trend toward article-based publishing. Meanwhile, WoodWing's cloud-based Enterprise Analytics continues to enable customers to gain in-depth insights into their content creation processes.
One of Smith´s key ambitions at WoodWing will be to liaise with software vendors in North America to create best-of-breed integrations of WoodWing´s solutions with leading applications, especially in the fields of WCM, CRM and PIM. To further accelerate growth, he will also acquire new WoodWing Solution Partners with comprehensive DAM experience in the marketing segment.
"As part of my work for Time Inc., I came to know WoodWing in depth," says Smith. "I always admired the team for its innovative strength and its support for customers who want to continuously optimize their business and adapt the latest technologies. I´m thrilled to contribute to the further expansion of WoodWing and to provide the extensive know-how of the team to customers and prospects in North America."
As an expert in publishing process efficiency, Woodwing offers solutions that address customers' most pressing needs, including optimizing processes for creating, managing and distributing content, and fully realizing the potential of content to be monetized.
"In the coming months, we will introduce new content solutions and technologies, and we will continue to evolve into a provider of cloud-based applications for marketing departments and agencies, as well as newspaper and magazine publishers," says Roel-Jan Mouw, CEO at WoodWing. "We are very pleased that Scott will contribute his extensive field experience in content technologies to support us on our way to establish the new offerings and to further strengthen our position in the North American market."
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