10272020Tue
Last updateMon, 26 Oct 2020 11am
>>

Inapa Germany launches new brand concept

inapa Einfuehrungskampagne Banner 300x300px 4de3a25cc7Easy to understand, clearly structured, from a single source - Inapa Germany will launch a new brand concept in September 2020. The full range of paper products with new brand names combines the product diversity of the wholesale companies Papier Union and Papyrus Deutschland.

The first step will be the launch of the picture printing papers arto and galaxi in the premium segment, the uncoated paper lona and the recycled paper enviro. In an organic transition of the existing brands and qualities into the new brand world, this will be followed by a staggered transition of the opaque papers (bavaria/wodo), fine papers (fine's), cardboard (ina/tore), colour papers (joly), digital printing papers (ibit), synthetic printing substrates (sylo), adhesive papers (contac) and label paper (pino). The strategic conception of the new brand names is based on a phonetic-emotional and self-explanatory approach.
Paper diversity in an unmistakable brand world
The new brand concept of Inapa Germany is named after a sound and writing structure that is easy for customers to understand and intuitive, with a clear assignment of functionality: "arto / galaxi - The picture printing paper", "lona - The uncoated paper" and "enviro - The recycled paper". The starting point for the new, independent naming was the question: "What does a paper sound like?". With two, maximum three syllables and a minimum of one vowel, the picture printing paper arto and its premium segment galaxi stand for attributes like "cool" and "rational". The name for the uncoated paper brand lona reflects its feminine warmth and softness. The already existing brand enviro is more value-oriented and embodies the positive attributes "ecological" and "sustainable".
www.inapa.com

 

comments
  • Latest Post

  • Most Read

  • Twitter

Who's Online

We have 3878 guests and no members online

We use cookies on our website. Some of them are essential for the operation of the site, while others help us to improve this site and the user experience (tracking cookies). You can decide for yourself whether you want to allow cookies or not. Please note that if you reject them, you may not be able to use all the functionalities of the site.