Media Professionals Get Inside Look into Award-winning Integrated Agency
The Halo Group, a branding and marketing communications agency, announces the launch of their digital pressroom, providing press the latest insights into advertising and marketing communications.
"Our digital pressroom is a more efficient, real-time solution to create, manage and distribute news, engaging and connecting with industry media," said Lara Cohn, SVP/Director of Public Relations. "Journalists now have an easily accessible, useful tool that will keep them informed about the latest Halo press releases and news, while serving as a year-round repository of information for background context and stories."
Halo assembled their pressroom with PR Newswire's ARC Engagement Platform, the first time this platform was utilized in a business-to-business capacity for an agency marketing campaign.
"I'm thrilled that The Halo Group has selected PR Newswire's ARC to showcase their award-winning campaigns," said Bev Yehuda, VP, Web Engagement at PR Newswire. "The ARC is a dynamic choice for content marketing efforts: a fully branded and responsively designed microsite, it pairs a strong multimedia focus with PR Newswire's unparalleled distribution network. The Halo Group's ARC will drive a highly-engaging and user-friendly experience, tailored for audiences seeking examples of their work."
Showcasing Halo's various award-winning campaigns, the pressroom offers media access to:
- The most up-to-date information on clients, awards and campaigns
- Halo's team of branding and marketing communications experts
- Global marketing trends for senior marketing executives and CMOs
- Multimedia text, photo and video assets
- Social media live tweets
- Fully embeddable media player to download and share content
