Introducing a diverse product lineup and expansion into renowned anime and manga from Japan featuring a wealth of merchandise
Brother Industries, Ltd. (President: Ichiro Sasaki) announced today that its sales subsidiary, Brother Internationale Industriemaschinen GmbH, will participate in the FESPA Global Print Expo 2024 (FESPA2024) to be held in Amsterdam, the Netherlands, from March 19 to March 22, 2024 (booth number: 12-D-10). FESPA is the world's largest industrial printing and textile exhibition held annually in the European region, and Brother has exhibited garment printers and sewing and embroidery machines at the exhibition since 2005.
This year's exhibition will feature the largest number of products Brother has ever exhibited, as well as its expansion into renowned anime and manga from Japan featuring a wealth of merchandise.
The Brother booth at FESPA2024 will be divided into four areas: "Innovation," "Desktop Solutions," "Connectivity," and "Excellent Quality." In these areas, a wide variety of products manufactured and sold by Brother will be exhibited, including garment printers for printing on fabric, latex wide-format printers for printing posters, cutting machines for cutting paper and fabric, professional sewing and embroidery machines, label printers, and business printers. In addition to exhibits of systems and automation solutions that contribute to productivity improvements throughout the on-demand production process, the booth will also offer value propositions through combinations of Brother's various products that transcend product category boundaries. These will include decorations made possible by combining garment printers and sewing and embroidery machines.
In addition, Brother plans to showcase its expansion into renowned anime and manga from Japan, which was made possible by Brother's diverse product lineup. At the booth, posters and merchandise featuring the characters of mechanical designer Kunio Okawara, known for designing the mobile suits in Mobile Suit Gundam and who has greatly influenced the Japanese anime industry, and characters from the action/fighting manga BLEACH, which was serialized in Weekly Shonen Jump for 15 years, will be printed using Brother products and exhibited in the booth.
Through this exhibition, Brother hopes that visitors will be able to learn about its various products. It also hopes to promote the new value created by combining Brother's extensive product lineup and the possibilities for customers to expand their businesses with systems that contribute to improved productivity throughout the entire production process.
Merchandise to be exhibited (examples)
Merchandise created using Kunio Okawara's characters (image) Merchandise created using Kunio Okawara's characters (image)
Merchandise featuring characters from the action/fighting manga BLEACH (image) Merchandise featuring characters from the action/fighting manga BLEACH (image)
Main products to be exhibited
Innovation area
Area to exhibit innovative solutions through product combinations, etc.
GTXpro + Camera system (embroidery + garment printing solutions)
GTXDTFR2R (Roll-to-Roll direct-to-film printing solution)
GTX pro GTX pro
Desktop Solutions area
Area to exhibit desktop products for printing and processing in a compact space
HAK-100 (desktop hot foil printing machine)
PrintModa Studio (fabric printer)
SP1 (sublimation printer)
Skitch PP1 (small embroidery machines)
ScaNCut (cutting machine)
HAK-100 HAK-100
Connectivity area
Area to exhibit advanced productivity improvement solutions centered on the Myze production management system
Myze (production management system for on-demand production)
PR1055X (professional sewing and embroidery machine)
GTXproB (garment printer)
Digital line 2000 (fully automatic garment printing line) *mockup will be exhibited
PR1055X PR1055X
Excellent Quality area
Area to exhibit industrial printers that deliver excellent print quality, including a variety of effects with seven-color in
GTX600SB (garment printer)
WF1-L640 (latex wide-format printer)
