A unique combination of technique, smashing paperboard qualities and the nature phenomena northern lights, takes us and our customers towards 2023 with this year’s season’s greetings card.
If you have met Swiss creative engineer Lorenz Boegli before, you probably remember it. We have bumped into this year’s card creative many times, and it’s always a pleasure joining his universe of creativity.
Lorenz is internationally renowned as an innovative screen-printing artist. He pushes the boundaries of what screen-printing can be and look like, for example through his development of the additive four colour RGB-print. And he does it with passion. This, together with his expertise and technical uniqueness in a more and more digital world, has led him to collaborate with some of the world’s most renowned and high-end cosmetics and beauty-brands. You know them all.
Walking into his print studio in Müntschemier, Switzerland, is like you might imagine it. Creativity spread out everywhere. Samples from ongoing production, different materials, paint cans and paint – on the floor and on the walls. There is no such thing as an empty space, but somehow there is always room for more creativity and ideas.
This year, we asked if he would consider bringing our season’s greetings card to life with his magic.
Grounded in nature - together towards 2023
“Traditionally, with a Christmas card, you take the time to reflect on the year that has passed. This year, we look a bit more towards the future, and we do it with northern lights as inspiration”, says Rebecka Almeflo Sjölund, Technical Product Information Manager at Holmen Iggesund and responsible for the season’s greetings 2022. “Lorenz is notably passionate about high quality and so are we. His technique in combination with our premium quality paperboard was fascinating to try,” she adds.
The message focuses on our path going forward. We are all facing some of the biggest challenges so far and it’s important that we’re all part of the solution by working together. Starting with replacing fossil-based materials with renewable material.
The card is printed with pearlescent varnish and coloured aluminium pigments from Japan, combined with different separation processes. Starting with the RGB blue and then in negative steps over turquoise, green, yellow to white reflex as white/black separation. All on a black printed surface. Due to the high quality of the paper, all these thick layers of colour can be creased, folded, and embossed without breaking.
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