SCREEN Graphic Solutions Co., Ltd. (SCREEN GA) has finalised the development of its Truepress PAC 520P, a new water-based inkjet press designed for paper packaging, making this innovative system available worldwide.
The continuing diversification of consumer needs in recent years has seen brand owners adopt various strategies to drive interest and increase the marketability of their products. Even for individual items, they now often use a number of package designs and link each product to targeted digital information. Product packaging is also often changed in rapid cycles driven by sales campaigns.