With the explosive growth of digital marketing, along with traditional advertising channels, people areaccustomed to receiving marketing messages from various sources each day. Digital signage advertisement can be the most effective tool to help differentiate from the competition, solidify brand positioning and communicate key messages. Unlike advertising through traditional media, advertising via digital signage can display dynamic content that can be quickly adapted and customized to the audience. The ever-changing technology has increased the level of sophistication of digital signage as a marketing medium.
It can provide interactive features, human face detection, proactive detection, and 3D animation. Its effects can be immediate and highly influential to a consumer's buying decision. Its benefits include flexibility and enhanced consumer experience. Digital signage advertisements are known to be one of the most effective tools to attract audience's attention, effectively promote branding attributes and ultimately increase sales.
"In the past, a few different standards were in place for digital signage solutions, resulting in compatibility and interoperability issues between media players and displays. Intel's IPSS and OPS standards have helped solve these issues. Axiomtek has contributed its input and continued to work closely with Intel to streamline the design of digital signage solutions. IPSS/OPS compliant, Axiomtek signage players meet today's complexdigital signage market needs. The advanced OPS885 pluggable signage player enables digital signage manufacturers to simplify the installation and maintenance. The system can be deployed faster at a lower cost and greatly enhance time to market and sales," said Robert Wang, Director of Sales & Marketing of the Digital Signage Business Unit at Axiomtek.
Axiomtek's OPS885 was awarded the 2014 Taiwan Excellence Award from Taiwan's Ministry of Economic Affairs for its excellence in quality, design and research and development (R&D). The OPS885 is the world's first Intelligent Pluggable Systems Specification (IPSS) compliant OPS digital signage player. Based on therequirements of the Intel® Intelligent Pluggable Systems Specification standard and unique system design, the OPS885 is an all-in-one solution that eases system integration and simplifies the design and deployment process as well as the management of digital signage networks. The award-winning OPS885 offers high performance and reliability of the 4th Generation Intel® Core™ i5 processor and Mobile Intel® QM87 Express chipset. It also offers superb graphic capability and support 4K Ultra High Definition (UHD) resolutions, the highest-resolution signal available via broadcast media. This exceptional signage player comes with Intel®Active Management Technology 9.0 (AMT 9.0) for convenient remote diagnosis and cost-effective maintenance. It also features Intel® Retail Client Manager (Intel® RCM), a software solution that provides easy access to content and system management as well as business intelligence by integrating an easy-to-use digital signage content management system with analytics. Axiomtek's OPS885 is an ideal choice for use in various environments including at shopping malls, corporate offices, education facilities, religious organizations, financial institutions, mass transit facilities, retail stores, restaurants and performing art centers.
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